Sponsorship for Richard’s Ride May 21, 2016


The Richard Tom Foundation (RTF) was formed in response to the tragic loss of Richard
Tom on April 26, 2015. On a quiet Sunday morning, Richard began a bicycle ride from
his home in Hinesburg and moments later, was struck by a speeding and impaired driver.
Richard was highly regarded and deeply loved within the Vermont cycling community and
beyond. Whether riding with friends and sharing his love of cycling, leading domestic or
international tours with Vermont Bicycle Tours or helping a child find the perfect bicycle
while working at Earl’s Cyclery and Fitness, one could always count on Richard’s vibrant and
positive outlook, his graciousness and, best of all, his genuine sincerity to help any and all.


RTF was formed as a 501(c)(3) charity organization to honor Richard’s life and legacy
through cycling events, to promote safe cycling and driving, and offer scholarships and
equipment for children in Vermont.


Richard’s Ride 2016


The RTF Board of Directors (Board) is requesting support for Richard’s Ride, scheduled for
May 21, 2016. The ride will attract cyclists of all ages and their families and friends from
a wide geographical area in Vermont and beyond. The ride will be staged at the Cochran
Ski Area base lodge with several route and distance options available, varying from an
easy out-and-back for young children and their parents to a medium-length ride to a more
challenging metric century ride with a climb through Smugglers Notch. Through this event,
RTF intends to promote the health benefits of cycling and encourage the spirit of fun and
adventure that was a significant part of Richard’s life. The Board is seeking financial support
to help cover expenses related to ride safety and equipment support.


Cycling brings economic benefits to the area: Based on State of Vermont Agency of
Transportation (VTrans) data, the economic effects of cycling and pedestrian infrastructure,
program expenditures, event tourism, and cycling and pedestrian‐oriented businesses in
2009 was $82.7 million, supporting over 1,400 jobs. In addition, bicycle and pedestrian
activities in 2009 amounted to a net positive $1.6 million of tax and fee revenues for the
State of Vermont.


The RTF Board expects that this event will directly and indirectly endorse your business in
a positive light. Furthermore, your organization will be highlighted as a community leader
that supports an important event with far-reaching impacts on the cycling and a larger
community of friends, families, neighbors and businesses.


Goals of RTF: RTF promotes safe cycling in Vermont. Vermont is a premier national cycling
center. However, it is imperative that Vermonters strive to prevent tragedies such as
Richard’s. RTF has teamed with Local Motion, the Vermont Highway Safety Alliance, and
VTrans to develop legislation that will protect vulnerable users of roads through changes in
driving laws, increased enforcement, and infrastructure enhancements. RTF also partners
with the Green Mountain Bicycle Club to promote safe riding practices.


RTF supports improved driver education for young drivers, with a focus on vulnerable users
of roads, so that everyone understands the risks and potential tragedies that can occur
from unsafe or impaired driving practices.


RTF offers children’s scholarships for cycling camps such as Little Bellas for young girls
and the Catamount Family Center so that young cyclists may discover the characterbuilding
and health benefits of cycling. With increased funding, RTF will also offer bicycles
and bicycle equipment to children and provide travel support for local junior racers.

Sponsorship Levels


Yellow Jersey Level: $1,000 or more


1) A logo link to your website will appear on the RTF home page.
2) 3’x3’ promotional signs for your business will be prominently displayed at the
staging area of Richard’s Ride.
3) A special announcement of your sponsorship support by the event announcer prior to
and after the event.
4) An opportunity for you to speak about your involvement with RTF prior to the ride.
5) Free entry for six riders at Richard’s Ride 2016 including t-shirts.


Green Jersey Level: $500


1) A logo link to your website will appear on the RTF home page.
2) A 2’x2’ promotional sign for your business will be prominently displayed at
Richard’s Ride.
3) A special announcement of your sponsorship support by the event announcer prior to
and after the event.
4) Free entry for two riders at Richard’s Ride 2016 including t-shirts.


Polka Dot Jersey Level: $250


1) A logo link to your website will appear on the RTF home page.
2) A promotional sign listing your business and other sponsors will be displayed
at Richard’s Ride.
3) Free entry for one rider at Richard’s Ride 2016 including t-shirt.

 

For additional information and questions, please contact
John Williams at 802-849-9863 | This email address is being protected from spambots. You need JavaScript enabled to view it.
or Thomas Broido, at 857-891-4465 | This email address is being protected from spambots. You need JavaScript enabled to view it.
Thank You!

 

 

 

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rtom

The Richard Tom
Foundation was created
to honor Richard Tom who
lost his life while cycling
near his home in Vermont.


The Foundation is
dedicated to enhancing
health and well-being
to cyclists of all ages
including making resources
available so that all may
discover adventure and joy
on roads and trails.


The Foundation will also
support educational and
advocacy programs to
advance the cause
of safe roads
for all who use them.